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About the channel
AERA is a British-based watch company specialising in the archetypes of great tool watches. We set out to make watches for the everyday adventurer, designed to be worn and used. Purpose-built and rugged, Aera watches also have a distinctly contemporary look and feel dictated by ergonomic case shapes, clean high visibility displays and high-grade materials and finishing. Our debut watches include the P-1 Pilot and the D-1 Diver. These are assembled and tested in Switzerland using reliable Swiss movements. Visit aera.co for more details and to sign up for news and updates.
Latest videos
AERA x Todd Snyder: Todd Snyder and Nick Sullivan on the collaboration
1.17K views · 02/06/2026
Time takes shape: the meticulous design of our tool watches.
453 views · 02/28/2024
Tools for life: the key features of the AERA D-1 Diver and P-1 Pilot.
534 views · 02/28/2024
Engineered to be different: functional excellence through exceptional materials.
521 views · 02/28/2024
In the heart of the Maasai Mara
303 views · 11/14/2023
Aera. The new name in distinctive, Swiss-made and hand-finished watchmaking.
260.88K views · 01/16/2023
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