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About the channel
From a Connecticut workshop we set about revolutionizing cycling for the better, for everyone. We assumed nothing, we iterated and reiterated and from day one we have worked on pioneering materials, ergonomics and technology, and we haven’t looked back since. People have called us crazy, ridiculous, and worse. And yet, right from the outset we knew what we were doing felt right and was a damn sight more exciting – this unique passion fuels our never-ending drive to make iconic bicycles that just work better. Bicycles that make your ride better. Wherever you ride, whatever you ride, ditch the rulebook and let’s ride together.
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