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About the channel
Data that delivers, not dazzles. The Precision Brief by Data Aents: conversations on what actually moves the needle in data-driven marketing. Hosted by Simon Spyer, Founder of Data Agents. Each episode features a specialist guest taking a position, not surveying the landscape. Built for the CMO, Head of CRM or performance marketing lead deciding where to put budget, people, and AI investment next. Topics span AI strategy, subscription marketing, measurement, customer relationships at scale, and first-party data. Data Agents is the UK-based AI consultancy behind the series. We build AI agents that plug into existing marketing stacks. Fixed Time. Fixed Output. Fixed Price. New episodes monthly. Clips every week. For teams done waiting for answers.
Latest videos
The Precision Brief | AI compresses data mining from months to hours — Tom Burrell, Retention Coach
3 views · 07/03/2026
The Precision Brief | Action timing varies by individual customer — Tom Burrell, Retention Coach
2 views · 07/03/2026
The Precision Brief | AI delivers 20-year one-to-one marketing dream — Tom Burrell, Retention Coach
2 views · 07/03/2026
The Precision Brief | Marketing cannot deliver brand experience alone — Abba Newbery
1 views · 07/01/2026
The Precision Brief | AI cut 6 weeks to 1200 personal messages — Tom Burrell, Retention Coach
0 views · 06/26/2026
The Precision Brief | Performance marketing is kindling, brand is the log fire — Abba Newbery
5 views · 06/24/2026
Latest Shorts
The Precision Brief | You cannot separate brand and performance marketing — Abba Newbery
13 views · 07/01/2026
The Precision Brief | Stopping PPC during brand ads is like closing shops during TV — Abba Newbery
4 views · 07/01/2026
The Precision Brief | Sacrifice 10% of audience for measurement learning — Abba Newbery
3 views · 06/24/2026
The Precision Brief | Strategy is radar, tactics are sonar — Abba Newbery
2 views · 06/17/2026
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