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About the channel
My name is Mu. I’m a brand builder and film producer with 18+ years of experience. I began my creative journey at American ad firm McCann, leading campaigns for Coca-Cola, Intel, and Mastercard. I was part of the early growth of several startups, working directly as the right hand to founders: from MUBI, now valued at over $1 billion, to Les Benjamins, a luxury streetwear brand valued in the eight figures. Both companies and their founders’ personal brands, still operate with the same brand DNA I helped shape. Over the past decade, I’ve lived in Paris, London, Istanbul, and Lisbon, traveled to more than 20 countries and collaborated with over 30 startups, from the United States and Canada to Germany and UAE. I’ve directed and produced two films that streamed on Netflix and Amazon. I founded Speaks For Trees to accelerate startup growth and elevate founders’ personal brands through the alchemy of original content and design. Here, I’ll be sharing my founder’s journey.
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