Kevin C. Roy & Answer Engine Optimization Mastery 🇺🇸

About the channel

GreenBanana SEO's Answer Engine Mastery is the official YouTube channel of Kevin C. Roy, Founder and CEO of GreenBanana SEO, a Boston based performance-driven digital marketing agency founded in 2009. Kevin shares practical insights on SEO, AI Search, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), schema strategy, Google Ads, and digital growth strategy. The focus is simple: helping brands stay visible not just in traditional search, but in AI-driven search experiences like Google AI Overviews, ChatGPT, Gemini, Perplexity, Claude, and other generative platforms. GreenBanana helps companies grow through SEO, PPC, content strategy, social media, geofencing, programmatic, and OTT advertising. Every strategy is built to drive measurable business results, with a strong focus on visibility, conversions, and ROI. This channel is for business owners, marketers, and growth-focused brands that want clear, practical guidance on where search is headed next.