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About the channel
Since it was founded in 1999, #JohanCruyff Institute has trained athletes, graduates, sport managers and other professionals in areas such as sport management, sport marketing, sponsorship, football business and coaching. More than 10,000 students have gone through a learning experience at #JohanCruyffInstitute participating in on campus and online programs. We work with institutions and companies that share our vision and values: teamwork, self-improvement, passion, integrity and respect. Together with our institutional partners, academics and client companies, we establish synergies that enable the reciprocal transfer of knowledge and talent. This results in training projects that benefit both companies and the sports industry in general. Johan Cruyff's legacy continues to be a source of inspiration for millions of people, proving that, with creativity, innovation and attention to detail, anything is possible.
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