51.6K
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6.77M
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144
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46.99K
Views / Video
About the channel
This channel is about classical tailoring applied to real life. If you've ever wondered why one jacket drapes better than another, why certain fabrics perform differently, or how good proportions can completely change the way clothing looks, you're in the right place. Here you'll find practical videos about fit, proportion, fabrics, craftsmanship, and the bespoke tailoring process—shared in a straightforward way to help you make better decisions about the clothes you wear. About Justin Kwan I've spent more than 20 years in the tailoring industry, helping clients build wardrobes that suit their needs and lifestyles. This channel is an extension of those conversations. If you'd like to get in touch, ask a question, or book a consultation: https://www.principlem.com/contact
Latest videos
Understanding Linen | Why It Wrinkles, Breathes & Ages Beautifully
19.24K views · 07/11/2026
Suit Log 3: The Lightest and Heaviest Summer Jackets I've Ever Made (180g vs 450g)
7.61K views · 06/20/2026
Vicuña: The World's Most Expensive Fabric — Is It Worth It?
6.62K views · 05/30/2026
Why These Wool Trousers Feel Cooler Than Cotton Chinos in Summer | High Twist Wool Explained
21.25K views · 05/16/2026
Suit Log 02: Heavy Worsted Suit — Four Season or Not? | Making & Review
6.16K views · 05/02/2026
Suit Log 01: Wool/Silk/Linen Bespoke Suit — Fabric Selection, Tailoring, Fitting & Final Review
11.73K views · 04/25/2026
Latest Shorts
Everyone talks about full canvassed jackets, but what supports the back collar?
9.35K views · 09/05/2026
Why good linen costs so much.
15.38K views · 08/11/2026
Here is why linen actually feels cooler…
22.47K views · 08/03/2026
The differences in light and heavy weight linen explained.
29.03K views · 07/30/2026
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