51.6K
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6.77M
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144
Videos
46.99K
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About the channel
This channel is about classical tailoring applied to real life. If you've ever wondered why one jacket drapes better than another, why certain fabrics perform differently, or how good proportions can completely change the way clothing looks, you're in the right place. Here you'll find practical videos about fit, proportion, fabrics, craftsmanship, and the bespoke tailoring process—shared in a straightforward way to help you make better decisions about the clothes you wear. About Justin Kwan I've spent more than 20 years in the tailoring industry, helping clients build wardrobes that suit their needs and lifestyles. This channel is an extension of those conversations. If you'd like to get in touch, ask a question, or book a consultation: https://www.principlem.com/contact
Latest videos
Understanding Linen | Why It Wrinkles, Breathes & Ages Beautifully
16.21K views · 07/11/2026
Suit Log 3: The Lightest and Heaviest Summer Jackets I've Ever Made (180g vs 450g)
6.57K views · 06/20/2026
Vicuña: The World's Most Expensive Fabric — Is It Worth It?
5.75K views · 05/30/2026
Why These Wool Trousers Feel Cooler Than Cotton Chinos in Summer | High Twist Wool Explained
18.44K views · 05/16/2026
Suit Log 02: Heavy Worsted Suit — Four Season or Not? | Making & Review
5.64K views · 05/02/2026
Suit Log 01: Wool/Silk/Linen Bespoke Suit — Fabric Selection, Tailoring, Fitting & Final Review
10.46K views · 04/25/2026
Latest Shorts
Irish linen vs. Italian linen. Which do you prefer?
16.25K views · 07/23/2026
The biggest mistake people make with linen... #menswear #linen #suits
48.55K views · 07/14/2026
Why high twist wool feels drier than cotton in summer. #wool #woolfabric
33.2K views · 05/22/2026
Wool vs Cotton: the cooler choice. #menswear #classicmenswear #mensfashion #mensstyle
49.51K views · 05/18/2026
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