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About the channel
Like many good ideas, MAD//Fest came to fruition in a pub. A motley crew of marketers, start-ups, disruptors, tech types + media folk started talking about events over a few beers. Wouldn’t it be fantastic if there was an event that actually brought together the great + the good? Something that packs a punch with no-nonsense, relevant content? A space where people can have a bit of fun rather than fall asleep in the back row? And so, three pints in, MAD//Fest was conceived, and a decision was made (with a little Dutch courage) to quit our jobs + launch a marketing/advertising festival that no corporate would dare. To cut a long story short, from relatively humble beginnings in 2018 (2,000 attendees), we’ve grown fast to become the UK’s biggest, boldest + most distinctive marketing/advertising festival. We’ve got stacks of innovation awards, happy clients + magical stories of people coming together + forging new partnerships (plus a few extra grey hairs).
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