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About the channel
Welcome to the Market Research Institute International (MRII) YouTube channel where we offer research professionals videos to take your research skills to the next level. From emerging tools and trends like AI in market research to the required fundamentals for research education, we equip you with the skills needed to generate business-relevant insights. Subscribe to our channel for our regular video updates. And continue to earn your seat at the strategy table! Market Research Institute International (MRII) offers the industry’s premier online market research education through online courses in partnership with the University of Georgia and an online collection of content to develop the skills and capabilities of research professionals, research teams and large organizations.
Latest videos
What is MaxDiff & Why Use It?
138 views · 08/25/2026
Building Human Connections in the Era of AI with Stacy Taffet
75 views · 08/24/2026
Better Than Rating Scales: The Remarkable MaxDiff
122 views · 08/21/2026
Five Evidence Based Principles of Effective Advertising
89 views · 08/21/2026
Using AI for Multi-Level Analysis & Recommendations
91 views · 08/18/2026
What Are the Evidence-Based Principles of Effective Advertising
95 views · 08/10/2026
Latest Shorts
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294 views · 08/26/2026
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128 views · 08/24/2026
Effective Advertising: Great Creative #innovation #advertising #marketinginsights
127 views · 08/21/2026
Empathy & Conviction #MarketResearch #leadershiphabits #insightsforbusiness
159 views · 08/21/2026
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