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About the channel
New Balance began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company. To ensure the best fitting, best performing shoes and apparel, we focus on improving our technology and production methods. A big part of that is maintaining five manufacturing facilities in the United States where we continue to produce shoes and apparel that meet the standards we've employed for more than 100 years. 1 out of every 4 pairs of shoes we sell in the USA is made or assembled here. Where the domestic value is at least 70%, we label our shoes Made in the USA.
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