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About the channel
Learn all about the chemistry & science behind skincare & haircare, through the eyes of our formulators, dermatologists, influencers, & our beloved beauty loving Plumsters!
Latest videos
Fading spots? In my sleep | Plum Black Rice & Niacinamide-TXA 10% Night Clarity Jelly Serum
4.8M views · 05/27/2026
2X Hydration, Minus the Greasiness | Plum Rice Water & 2% Niacinamide Gel Moisturizer
338.36K views · 05/18/2026
Hydrates Like A Five-time Champion
29.25M views · 05/18/2026
A Lineup Skin Counts On
40.98M views · 05/18/2026
A Super Hit Starts With The Right Chemistry
545 views · 04/22/2026
Get Hooked & Stay Real With Plum Yuzu & Alpha Arbutin Weightless Fluid Sunscreen SPF 35 PA++++
715.15K views · 04/15/2026
Latest Shorts
For the bonds built on good chemistry! 🫶 Today and always, celebrate this Rakhi with Plum 💜 #rakhi
440 views · 08/25/2026
POV: you found the chemistry that actually works!✨#plumgoodness #serums #goodchemistry
401 views · 08/24/2026
A little behind the making of your favourite jelly ❤️ #plumgoodness #skincare #jelly #making
503 views · 08/18/2026
The Jelly Serum you love, now in a 10 ml mini ❤️#jellyserum#youtubeshorts
523 views · 08/17/2026
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