About the channel
Smarter Ecommerce (smec) empowers ecommerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control. The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution. As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual ecommerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport. smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: / smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter Instagram: / smarterecommerce
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