SMG

About the channel

Founded in 2008, SMG is the world’s first full-service connected commerce group, helping partners build and scale profitable Commerce Media Networks through consultancy, embedded service solutions, and proprietary technology. No matter the stage of a Media Network, SMG’s experts accelerate growth using unmatched global experience. SMG offers full-service commerce capabilities, embedding specialist agency teams in-house at any scale. We partner to build, operate, and grow new or existing Media Networks, pushing them to their maximum potential. SMG is powered by technology and data. Plan-Apps is our omnichannel retail media operating system, covering media planning, allocation, measurement, and more. It enables end-to-end management, transparency, and powerful results. Globally, SMG operates seven RMNs with major retailers, including The Boots Group, Deliveroo, Morrisons, Asda, Co-op, The Very Group, and WHSmith North America, connecting brands with consumers.