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About the channel
Welcome to Sweetwater. Every great record, performance, production, and creative breakthrough starts with an idea. Bringing that idea to life takes knowledge, inspiration, and the right tools. Since 1979, Sweetwater has helped creators and production professionals navigate the world of music technology through trusted expertise, personalized guidance, and a passion for helping people create. Explore gear launches, artist stories, how-to guides, product deep dives, recording techniques, and expert insights from across the world of music and sound. Subscribe for practical education, creator stories, and inspiration to help you get more from your gear, your craft, and your creative journey.
Latest videos
Can You Take On Kenny Aronoff’s Groove Challenge with Phil X & Others?
31.79K views · 09/04/2026
Herman Li’s Quest for the Best: His New, Signature PRS Chleo is Here (And You Can Win One!)
20.87K views · 09/01/2026
Eloy Casagrande Drum Lesson: The Duality of Groove from São Paulo to the World Stage
119.3K views · 08/25/2026
How to Set Up a PA for a Band – The Ultimate Guide
57.79K views · 08/22/2026
Satchel & Bowcott: The Best ’80s Riffs and Licks? Why One Year Dominated the Decade
212.01K views · 08/08/2026
Is This the Ultimate Mobile Recording Studio? (In an Airstream!)
4.86K views · 08/06/2026
Latest Shorts
@philx1111 & @freekbass Hop on @KennyAronoffOfficial's Groove! 🤘
8.29K views · 09/05/2026
Help Complete This Groove! 🤘 @KennyAronoffOfficial
5.72K views · 09/04/2026
The Newest @prsguitars SE Chleo @HermanLi Signature Guitar is Here!
13.43K views · 09/01/2026
Which One Is the Real Sound? 🤔
15.94K views · 08/31/2026
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