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About the channel
The Consumer Behavior Lab (CBL) helps marketers turn behavioral science into business results. We equip brands with proven psychological insights that transform strategy into measurable growth — offering free resources, expert training, and practical tools to make smarter marketing decisions. Subscribe for weekly episodes of Behavioral Science for Brands, where hosts MichaelAaron Flicker and Richard Shotton unpack real-world campaigns, revealing how behavioral science powers effective marketing and creative breakthroughs. Coming September 30: Hacking the Human Mind — a practical field guide that distills decades of behavioral research into actionable models and templates used by the world’s top brands. Pre-order your copy now: https://www.amazon.com/Hacking-Human-Mind-behavioral-science/dp/1804091324
Latest videos
Interview: Andy Nairn, author of Go Luck Yourself, on why brand archeology beats originality.
210 views · 09/02/2026
How charities can use anchoring, reciprocity, and overhead framing to boost donations
200 views · 08/26/2026
Rami Dudin, head of strategy at Courage, on why the most obvious message beats the most novel one
180 views · 08/19/2026
How small changes to choice design can help pharma brands drive better prescribing outcomes
195 views · 08/12/2026
Interview: Michael Norton, Harvard Business School professor and author of The Ritual Effect
157 views · 08/05/2026
Why 95% of companies stall on AI, and the behavioral science that fixes it
174 views · 07/29/2026
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