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About the channel
The Consumer Behavior Lab (CBL) helps marketers turn behavioral science into business results. We equip brands with proven psychological insights that transform strategy into measurable growth — offering free resources, expert training, and practical tools to make smarter marketing decisions. Subscribe for weekly episodes of Behavioral Science for Brands, where hosts MichaelAaron Flicker and Richard Shotton unpack real-world campaigns, revealing how behavioral science powers effective marketing and creative breakthroughs. Coming September 30: Hacking the Human Mind — a practical field guide that distills decades of behavioral research into actionable models and templates used by the world’s top brands. Pre-order your copy now: https://www.amazon.com/Hacking-Human-Mind-behavioral-science/dp/1804091324
Latest videos
How behavioral science reveals what traditional market research misses
92 views · 07/08/2026
Interview: Richard Chataway, author of The Behavior Business, on why every business
80 views · 07/01/2026
How AI is influencing marketing and why human judgment still matters
140 views · 06/24/2026
How e-commerce brands use behavioral science to increase perceived value
154 views · 06/17/2026
Interview: Michael Hallsworth, creator of the EAST framework, on what really changes behavior
152 views · 06/10/2026
Behavioral Science for Agencies: Strategy
143 views · 06/03/2026
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