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About the channel
Whatever It Takes is where ambition meets execution. Where mindset manifests into reality. Hi! I'm Jordan Lake. I've spent nearly a decade in enterprise software building Fortune 500 relationships, shaping GTM strategies, and watching what separates the people who play big from the ones who play it safe. This channel is for the ones who want to play bigger. You'll find conversations about career moves and big swings in life and business. Real talk on what's actually happening in artificial intelligence and how to think about it. And the mindset work that matters most. Guests include people building, leading, and betting on what comes next across business, entrepreneurship, and beyond. New here? Subscribe and stay. Something is coming.
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